JOEDOYLE.IE

 

The Insurance Story

Part 1 & 2

 

It is my vision to one day establish a massive big mainstream insurance entity specialising in providing all the required insurance services for self employed tradesmen throughout Ireland and beyond. The key difference about this insurance company is that I want the tradesmen who have their insurance with this new company to also be the shareholders of this company. It is my intention that my company will own 51% of the new insurance entity and the shareholders combined will own the remaining 49%.

 

I know fully that this is a massive undertaking, but I am also confident that I can make this happen over time, once we complete several important milestones along the way. At the time of writing which is 26/02/26 we are now in Part 1 of this two-part process.

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Part 1 - Currently In Place & Operational - Jan 2026

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In order to stand any chance of ever establishing our own insurance entity we need to first have a book of business. To help build this book of business, we have contacted our database of tradesmen to see if they would be interested in getting involved in this venture. We got a massive uptake on this from our database and as such we have been ploughing on hard and fast since then.

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The general point of view of these tradesmen is that they are paying insurance anyway, so they may as well get involved now, providing it makes sense for them both from an insurance perspective and financially.

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With this in mind, we have teamed up with one of the most reputable and well-established broker in the country. As of now, my office is operating as a ‘non advisory introducer’ to the broker who then goes and places the insurances of the tradesmen with one of the mainstream insurance companies.

 

The beauty about this arrangement is that we are outside of any regulation requirements as it is our broker who handles all of that end of things. We simply make the connection with the broker’s office, the broker deals with the policy, the compliance, the regulation and the insurance company.

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At this stage we have had over 1,000 self employed tradesmen opt in to this venture and we are now getting them on cover one at a time via our broker as their insurance falls due for renewal.

 

As of today, those in the first 1,000 self employed tradesmen who go on cover via our broker will then be entitled to shares in our new insurance entity as and when it is established. 

 

Based on our calculations with 1,000 self employed tradesmen on cover via ourselves, this will then allow us to begin Part 2 of the project.

 

Part 1 Summary:

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• Your policy is with the regulated broker and insurer.

• I am not acting as the insurer.

• I am not underwriting your risk.

• Your insurance contract remains between you, the broker and the insurer.

• My company does not provide or perform any regulated activities.
   

Part 1 is real.
Part 1 is live.
Part 1 is operational.

Part 2 - Not Yet Operational

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Part 2 of this project is where we will then establish our own insurance entity. This requires a massive amount of regulation and compliance to be adhered to and we will need to engage the services of several different third part consultants and specialists when we get to that point.

 

At time of writing we do not know exactly what the inner workings or the corporate structure of the insurance entity will look like, however we know:

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• We will maintain our newly established relationship with our top class broker

• The first 1,000 tradesmen to go on cover with us will be awarded shares in this new entity. ​

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Part 2–The Bigger Vision (Forecasted)

 

To help you gain an understanding of how things are progressing with this project we have compiled a list of the most commonly asked questions below for your review.

 

If you have a particular question that is not answered here, feel free to drop a WhatsApp to: 086 832 3339.

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This project is only possible to attempt purely down to the goodwill and trust that Joe Doyle has built up over the years of working with self employed tradesmen.

 

There is a lot of uncertainty that exists between the completion for Part 1 and the establishment of Part 2 of this project. Joe fully recognises and accepts that business owners who place their insurance with his chosen broker as part of the scheme are placing their trust in his ability to deliver on this plan. To mitigate against any risk of confusion or misunderstanding the following information is being made available here on Joe’s website:

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Frequently Asked Questions:

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Q1. Is Part 2 live right now?

A1. Part 2 is forecasted only. It has not been established and may change, be delayed, or not proceed at all.

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Q2. Do I get shares automatically?

A2. No. There are no shares issued at this time. Any future ownership structure would require separate legal documentation and regulatory approval.

 

Q3. Am I investing in something?

A3. No. This is not an investment offer. You are purchasing an insurance policy through a regulated broker under Part 1.

 

Q4. Who holds my insurance policy?

A4. Your policy is with the regulated broker and the underwriting insurer. Joe Doyle is not the insurer and does not underwrite your policy. Our dedicated broker carries all regulated activity out.

 

Q5. What happens to the first 1,000 policyholders?

A5. The first 1,000 policies form the foundation of Part 1.

If Part 2 proceeds, special emphasis may be given to those initial policyholders. The exact allocation structure will be determined later.

 

Q6. Can the structure change?

A6: Yes. The broker, the structure, the timeline, and the ownership model may evolve if required to strengthen the long-term position of the scheme.

 

Q7: What am I agreeing to by joining?

A7: You are agreeing you know that, part 1 is operational. Part 2 is projected and not established. No ownership rights currently exist. No financial guarantees are being made.

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Q8: Is the insurance entity incorporated at this time:

A8: No, we are currently in Part 1 of this project which involves getting a minimum of 1,000 self employed / business owners on cover via our broker. 

 

Q9: How are shares issued:

A9: It is not possible to issue any shares for any entity which is not yet incorporated and this will not happen until later on when Part 2 begins.

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Q10: When will the shares be issued:

A10: At this stage we cannot commit to a date as we are fully immersed in part 1. Upon completion of Part 1 we can then begin with part 2.

 

Q11: How many shares will I be issued with: 

A11: At this stage it has not been determined exactly how many shares will be issued or what way the allocation will take place.

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Q12: Are the shares being issued now, or only once the company becomes operational?

A12: Once the company becomes operational.

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Q13: Will I receive official documentation confirming my shareholding?

A13: Yes, you will receive official documentation in due course. But only after establishing the entity later on.

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Q14: Are shareholders ever required to contribute additional capital in the future?

A14: No.

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Q15: If I decide not to renew after one year, do I keep my shares?

A15: To avail of the shares you must keep your insurance with our Part 1 broker continually until part 2 begins. Failure to keep your insurance with our broker as part of the scheme will mean forfeiture of your right to shares.

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Part 2 is where things get interesting.

 

The goal is to create our own insurance entity; the intention is:

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• 51% owned by my company

• 49% owned collectively by policyholders

 

With special emphasis on the first 1,000 policyholders from Part 1, but here’s the important part:

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Part 2 does not exist yet.

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It is forecasted; It is projected; It is subject to many things including:

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• Regulatory approval

• Legal structure

• Commercial viability

• Final corporate design

• Share allocation mechanics

• Governance model

 

The exact structure is still to be completed and share allocation will be determined later.

Right now here are no shares issued, there are no investments being offered, there are no ownership rights.

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There Are No Guarantees, Let’s be crystal clear.

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There is no guarantee that:

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• Part 2 will proceed

• Dividends will ever be paid

• Profits will be distributed

• Premiums will reduce

• Any financial return will be made

 

This is a strategic long-term ambition — not a promise.

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If Part 2 moves forward, it will be subject to full legal documentation and regulatory compliance.

 

Who This Is For?

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This scheme is designed specifically for self-employed tradesmen.

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Participation may be limited.

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You must remain in good standing with:

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• The broker

• The insurer

• Premium payments
   

Things Can Change

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This is business.

The structure may evolve.

The broker may change.

The timeline may change.

The ownership model may change.

If it improves the long-term position of the members, we will adapt.

 

The Bottom Line:

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Right now:

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✔ Part 1 is live
✔ Policies are placed with a broker
✔ We are building scale

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Part 2:

✖ Is not established
✖ Is not guaranteed
✖ Is subject to change
✖ Is a forward-looking objective

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By participating, you acknowledge you understand the difference.

Why This Matters For Tradesmen

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For years, tradesmen have paid premiums.

And that’s where it ends.

You work hard.
You take the risk.
You build the industry.

But the upside?

It rarely flows back to you.

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This scheme is about changing that.

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Part 1 brings tradesmen together at scale.
Scale creates leverage.
Leverage creates options.

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Part 2 — if it becomes reality — is about ownership.

Not just paying into the system.
But potentially owning part of it.

That’s the shift.

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Instead of 1,000 tradesmen scattered across different brokers and insurers…

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It’s 1,000 tradesmen aligned.

That alignment creates negotiating power.
It creates commercial strength.
And potentially — long term — it creates ownership.

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Is it guaranteed?
No.

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Is it different to the traditional model?
Yes.

This is about building something smarter for self-employed tradesmen.​​

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Update: 

 

To Make this even more of a sweeter deal, When you sign up for insurance, you get a full HR support package for 12 months included, which is specifically for Tradesmen.  This covers employee contracts and a company handbook set up for your business, monthly HR training, weekly one-to-one HR drop-in support, and emergency SOS HR help when something serious comes up.

You’ll always have direct access to qualified HR expert, so you’re covered if issues arise with staff, disputes, or compliance — without having to figure it out on your own.​​​​​​​​​​